Ida Benedetto is an experience strategist and researcher. She is recognized as an innovator in the field of experience design for creating transgressive adventures for major cultural icons and transformative strategy sessions for heads of industry. As a Director of Organizational Change at NOBL Collective, she leads clients in behavior change efforts that align company culture with business strategy. Ida’s research on the design of transformative social experiences has been used in coursework at Harvard, Carnegie Mellon, and NYU. She’s been featured in Businessweek, Fast Company, NPR, and The New Yorker.