Sofia Laurell Co-Founder, Nostalgic Sofia is Co-Founder of Nostalgic, the new voice of millennial parenting. Before founding Nostalgic, she ran PR and marketing at Ascend Foundation helping elevate women and minorities onto U.S. corporate boards. Sofia is a public relations, branding and marketing veteran with vast PR, integrated marketing, and events management experience. Sofia is originally from Helsinki, Finland and lived in London for 6+ years before relocating to New York in 2010. Sofia graduated with a B.Sc. in Media and Communication Studies (minor in Political Science) from the University of Helsinki and a M.Sc. in Public Relations and Corporate Communication from New York University. She’s an expert on saunas.